I’m pleased to share that I recently earned the Certified Luxury Home Marketing Specialist (CLHMS™) GUILD™ designation. I wanted to take a moment to explain what this means and how it reflects my commitment to providing exceptional service in the luxury real estate market.
What is the CLHMS designation?
For those who might not be familiar, the CLHMS designation is recognized worldwide as a top mark of achievement in luxury real estate. It signifies that a real estate professional has the knowledge, experience, and skills necessary to handle high-end properties effectively.
To earn this designation, I had to meet several requirements:
- I needed to be a licensed real estate professional
- I had to complete specific educational courses
- I had to demonstrate my sales performance in the upper echelon of the market
- I needed to maintain good standing with The Institute for Luxury Home Marketing
Earning the GUILD recognition on top of the CLHMS certification required additional proof of my experience and expertise in luxury residential properties.
Why continuing education matters in luxury real estate
To be a successful agent in the luxury market, one needs to understand the nuances and preferences of affluent clients. Marketing high-end properties involves a different level of strategy and insight than other real estate transactions. Staying updated with market trends, new technologies, and innovative marketing techniques are all key to being successful in luxury markets.
Through the certification process, I was able to expand my knowledge in these areas. The training I received has equipped me with the tools to market luxury homes more effectively, ensuring that each property receives the attention and care it deserves.
Big thanks to my Compass team
I couldn’t have achieved this certification without the incredible support from my colleagues at Envision Group, affiliated with Compass. Their encouragement, resources, and collaborative spirit were instrumental in my journey. The environment at Compass fosters growth and excellence, and having access to their tools and insights made a significant difference.
I’m here for your luxury home needs
Earning the CLHMS™ GUILD™ certification is a significant achievement for me, and I see it as a testament to my commitment to excellence in the luxury real estate market. I’m excited to use my advanced knowledge and skill set to better serve our clients at John Merrill Homes.
If you’d like to discuss our luxury home real estate, custom building, or remodeling and design services, please reach out. I’m here to provide you with the expertise and personalized service that sets us apart.
In the meantime, feel free to browse our inspiration gallery and portfolio of completed projects.
